Improve Readership and Rankings with Effective Blog Posting

1) The Effect of posting regularity

During my research into effective blog posting, one point came up time and time again:
As soon as bloggers reduced their posting frequency or stopped posting altogether their website traffic began to drop off, and their search engine rankings began to slide.

On the opposite side of the coin, posting too many times in one day seemed to have the same effect...

The general consensus for effective posting seemed to be one of consistency; of creating a blogging schedule and sticking to it. For example, one or two posts per week of at least 200 words, and one or two posts of 500 words or more.

The shorter posts could be a quick note referencing an interesting article or blog post you have found, while the longer posts could be an explanation of some particular procedure or a review of a product or service. The longer posts are the ones to concentrate your search engine optimization efforts on as they are more likely to be indexed and ranked.

2) Reveal Some of Your Personality

People visit blogs regularly because they form an affinity with the blogger. They either agree or disagree with the blogger, but if they respect the blogger's opinions, they keep coming back for more.

Being too personable has the opposite affect. People are not interested in your personal life, or your possessions. They are interested in your opinions and advice. This means taking a stand on issues and products and not bragging about your latest Porche or complaining about your latest misfortune!

If you like, or don't like something say so, but explain your reasons. Your personality will show through as regular readers begin to understand your likes and dislikes. This is when some readers will begin to form an affinity with you. Others will decide they don't like you and stop visiting your blog... You will get the odd one who sticks around to ruffle your feathers, much like a forum troll - just delete their comments and hope they get the message.

3) Don't Leave Your Posts Isolated

Internal linking plays an important role in search engine optimization. When you write a post link it to other related posts. Make sure you use the main keyword phrase of the post you are linking to in the hyperlink.

For example if you were writing a post about "green widgets" and had previously written a post about "blue widgets" you could reference your "blue widgets" post by creating a link to it, the html code of your link would look like this:
<a href="http://www.your-blog.com/widgets/blue-widgets.php">blue widgets</a>

When you are write a post using WordPress simply highlight the text you want included in the hyperlink, click the "Insert/Edit Link" button and a popup is displayed where you can enter the link URL (http://www.your-blog.com/widgets/blue-widgets.php in the example) and click the insert button.

This serves two purposes:

1. It creates a back link to the blue widgets post giving your search engine optimization for that post a slight boost.
2. It gives your reader a link to another related article which they will probably go and read, and so you get an extra opportunity to impress your reader and ultimately expose them to your advertisements.

Your primary goal in improving readership and rankings is to keep your readers happy. Keeping the search engines happy is secondary. You might employ every SEO trick in the book, but once your readers lose interest they will stop visiting your blog. This means you stop getting return traffic, new back links and bookmarks. The search engines will soon notice this reduced activity and your rankings will begin to slide.

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Using Google Adwords To Drive Laser Targeted Traffic

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.&nbrp;

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches. 

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme. 

In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs. 

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site. 

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

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